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Call of Duty to enter the micro-transaction market

News; May. 10, 2011; Channels: Video Games; By Kyle James Hovanec
Subtypes: News
Can Call of Duty's success be mimicked in a micro-transaction format?

The multimillion dollar FPS franchise Call of Duty is planning on making the jump to the MMOFPS (massive multiplayer online first person shooter) market with the release of Call of Duty for PC.

Call of Duty

The Call of Duty series has been released for PC before, but not in the micro-transaction format planned for release for the Chinese gaming market.

Activision president Bobby Kotick talked about a title in the franchise based on a subscription model in February, using the recently created Beachhead Studios to help build the digital platform surrounding this online title, along with other titles in the franchise.

Asian gaming markets are not new to this form of FPS, with Crossfire and a micro-transaction Counter Strike among the extremely popular titles. The Battlefield series has released two games in this format with Battlefield: Heroes and Battlefield Play4Free from competitor EA Studios.

Time will tell if Actvision's foray into the MMOFPS market will be as profitable and successful as other titles, but given the wild success of the Call of Duty franchise and popularity of the MMOFPS in Asian countries, success seems like a probable result.   

Sources:

http://www.joystiq.com/2011/05/09/call-of-duty-micro-transaction-game-china/
http://www.joystiq.com/2010/02/10/activision-expresses-interest-in-subscription-based-call-of-duty/

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